Kia to cover 6 monthly payments as part of aggressive pandemic incentive program
In a LinkedIn post, Kia Canada’s Senior Manager of National Marketing Mark Scigliano called the pandemic “a difficult time for everyone” and said the new incentive program is an “industry-leading retail offer.”
The program runs until June 1 and the maximum amount of the payment Kia will pay varies by model.
“We’ve seen bits of both, not at six months,” he said in an email to Automotive News Canada. “This is a tactic we have seen in the U.S. market be very effective, but it was also due to the fact that they have only recently moved to 84-month financing en masse.
“Undoubtedly, proposing this with a payment waiver is going to provide a very clear offer of value to consumers, and that is key, it’s the simplicity and clarity of the offer that makes it a winner.”
The automaker is also offering a $500 credit to first responders on the front lines of the pandemic. The credit can be used towards the lease or purchase of any new Kia vehicle.
“We understand that these individuals may have vehicle needs and we want to make it as easy and affordable for them as possible to do so,” Kia said in a statement.
Font: Automotive News Canada