How will Nissan convey this message?
This journey has to be done with the dealers. We believe that Nissan has superiority in technology but the dealers have to be together with us, otherwise we cannot get the customers to believe.
How will you change perceptions?
Nissan is preparing to debut an EV crossover. Why is now the right time to do this?
Why does Nissan believe e-Power will be a success in Europe?
Europe is the first region [outside of Japan and parts of Asia to get e-Power] because the EU is really serious about reducing CO2. Because of this strong push from the government we really have to rapidly move toward electrifying our lineup. Therefore, we have to accelerate the introduction of EVs as well as e-Power in Europe.
How will Nissan roll it out?
I can’t talk about the specifics but when it comes to e-Power, no one else in the world has this technology at the moment. Therefore, this is definitely our differentiating point and a true strength. That is why we plan to launch e-Power in both regions [Europe and the U.S.].
Will every model in your European lineup be electrified?
Font: Automotive News Europe