Toyota aims to boost European sales by 30%

AMSTERDAM — Toyota has bold growth plans in Europe, fueled by new models including a small SUV.

The automaker aims to increase sales of its Toyota and Lexus brands by 30 percent to 1.4 million by 2025 in its European region, which includes Russia and Turkey.

Last year, sales of the Toyota and Lexus cars were 1.09 million, giving the group a market share of 5.3 percent.

The company forecasts its share will grow to 6.5 percent as part of its five-year plan called “ACE2000.”

The plan includes the launch of 40 new or updated electrified vehicles, including plug-in hybrids and full-electric vehicles, Toyota says.

Much of the growth will be from sales of the new small SUV that will debut at the Geneva auto show in March. Sales will start 12 months later.

The SUV will be positioned below the C-HR and will join a booming segment, competing against models such as the Volkswagen T-Cross, Peugeot 2008 and Renault Captur.

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