Geely, Mercedes launch China JV to build Smart EVs

BEIJING– Zhejiang Geely Holding Group and Mercedes-Benz have received regulatory approval for a China-based joint venture to build electrified vehicles under the Smart brand.

The companies will each invest 2.7 billion yuan ($388.77 million) in the 50:50 venture, the two automakers said in a statement.

Geely will develop a new generation of electric Smart vehicles that will be designed by Mercedes, the statement said.

Mercedes and Geely will build Smart-branded electric cars in the Chinese city of Xian in a factory with annual capacity of around 150,000 vehicles, Leng Yan, executive vice president in China for Mercedes’ parent, Daimler, said on Jan. 11 on the sidelines of China’s EV100 forum in Beijing.

Global sales due to begin in 2022, Mercedes parent Daimler said in a news release when the joint venture plans were first announced last year.

Geely, which holds a 9.7 percent stake in Daimler, is building car plants in Xian, according to construction bidding documents on its website.

Daimler partners with BAIC Group to make Mercedes cars in Beijing and also builds trucks with BAIC’s unit Beiqi Foton Motor.

Since its launch in 1998, Smart has lost money. Financial analysts Evercore ISIestimates Smart loses as much as 700 million euros ($782 million) annually. Geely and Daimler betting that young, city-dwelling consumers in China, will help to rejuvenate the brand.

Daimler will continue to produce the current generation of Smart vehicles at its Hambach plant in France and at Renault’s Novo Mesto in Slovenia until the new factory is operational. Smart’s ForTwo and ForFour cars share underpinnings with the Renault Twingo. After 2022, the Hambach factory will build electric cars for Mercedes.

New CEO

Geely’s Tong Xiangbei, 49, will be the JV’s global CEO. Tong worked for Ford for 17 years, where he oversaw the development of production plants in the U.S. and China. He joined Geely in 2015 and led the completion of a factory to build the automaker’s Lynk & CO brand.

Geely has expanded rapidly through mergers and acquisitions since buying Sweden’s Volvo Cars in 2010 from Ford.

In 2018, it built a stake of almost 9.7 percent in Daimler and set up a ride-hailing venture in China with the German automaker.

Geely’s latest announcement comes just over a month after BMW and Great Wall formed a venture to build electric Minis in China, the world’s biggest market for electric vehicles, where demand for smaller EVs is on the rise.

Font: Automotive News Europe